KEITH GRIFFIN II
Keith Griffin is the founder and publisher of Delux Magazine, an urban lifestyle magazine.
Keith was born and raised in St. Louis, Missouri to Keith and Virdomae Griffin. He attended Classical Junior Academy and McCluer High School. There he excelled in basketball, track, and a record-breaking high jumper. He attended St. Louis University and pursued a degree in Organizational Studies. He moved to Arizona in 1998 to focus on the entertainment business. In 2002, he returned to St. Louis and started Emerging Sports Management. He scouted and managed football and baseball players in the tri-state area. In 2005, Keith married Carri-Lauren E. Fingal and the mover to south St. Louis and started a family.
While growing Emerging Sports Management, Keith also had a personal goal of becoming a real estate investor, creating 108 Investments. During the height of the housing market, Keith rehabbed over 50 properties around St. Louis city and county. In 2008, right before the market crashed, Keith along with a few friends developed DELUX Magazine.
Over the past 10 years, Delux Magazine has been a staple in the urban community for fashion, culture, and art. Delux Magazine has produced fashion shows, pop up restaurants, concerts, events, and award shows.
Celebrities ranging from Nick Cannon to Nelly have graced its covers.
In 2011 Keith launched Delux Creative which is a lifestyle agency which takes general market brands and infuses those brands into the culture. He has launched brands such as Avion Tequila, Absolut Tune, Martell Cognac, Clear 10, amongst others in Detroit, Chicago, Kansas City, St Louis, and Houston.
In 2013, Keith launched Delux Cares. A nonprofit organization focused on giving back to at-risk under-serviced students helping to provide scholarships and support for students wanting to attend college, STEM, and entrepreneurship goals.
In 2014, Keith and his wife opened St. Louis Montessori preschool.
Keith is a serial entrepreneur, philanthropist, and enjoys traveling.